Slow with soul

Positioning itself as an environmental friendly label with a “slow with soul” approach, and sustainability at its centre, Ayo Van Elmar (AVE) intends to collaborate with local farmers growing cotton in Africa, work with local weavers who hand-spin these, and with local artisans who design the fabrics with hand-cut stencils. AVE is branding its supply chain as ethical, and sourcing fabrics responsibly. AVE has placed transparency and traceability at the forefront of its value and supply chains, while executing a new business model of designing pieces that are desirable, avant-garde and exciting. In other words, AVE aims at preserving the heritage of African handmade crafts, sustaining the livelihoods of artisans in their local communities and promoting arts made in Africa on the international forefronts.